About SBS -

Medicare can be confusing, but it doesn’t have to be! Regardless of when you decide to transition into the program, SBS can help customize a plan that is right for your needs and budget – while also ensuring your plan continues to be a good fit each and every year. Our services are free and our team looks forward to helping Make Medicare Easy!

Who We Are:
Founded in 1975, Senior Benefit Services™, has grown to become one of the largest senior insurance organizations in the nation. As the life and health insurance industry constantly changes, we make it our mission to continually educate and empower our team of agents and staff to meet the needs of our clientele, while providing the exemplary service that has come to be expected of SBS over the last 40+ years.

What We Do:
Senior Benefit Services™ represents over 50 of the top-rated life and health insurance companies that you may already be familiar with. In each household we sit down in, we strive to educate our clients on the financial risks they may face due to life-changing experiences such as transitioning onto Medicare, retiring, or dealing with unexpected health complications.

Why Choose SBS:
Aside from the expansive portfolio of plans and products that we provide (which gives you the freedom of choice – based on your needs and budget), we make it our priority to ensure you and your family receive the service and ease of mind that should come along with your insurance coverage. Plans change, needs change, and each person’s situation is unique. That’s why we’re committed to walk with you through all of it. We don’t work for the insurance companies – we work for you, for life.

Our Vision:
To be the nation’s most trusted brand for Medicare beneficiaries, providing expert guidance and support in selecting Medicare coverage, year after year.

Our Mission:
At Senior Benefits Services, our mission is to deliver exceptional service to our clients, foster a supportive and caring workplace for our team, and provide financial security through comprehensive insurance solutions.

Barnes Insurance Agency is Established

January 13, 1975

Now known as Senior Benefit Services™, the company first opens its doors in 1975 by our founder, Larry D. Barnes.

A New Era

January 13, 1990

Dan McNerney gets promoted to president of the company. This is also the start of when many of our current company operations were born and when the office was moved from Trenton, MO to Columbia, MO.

Office on Gray Oak

September 6, 1999

SBS rang in the start of a new decade by moving the Corporate office to its current location at 801 Gray Oak Drive, Columbia, MO. (We also have a variety of additional offices located around the U.S.)